We’re very interested in and fascinated by things that help businesses succeed. It doesn’t matter if the company is local, national or global, or whether it is B2B, B2C or a little of both.
Success in business has always been about leadership. Leadership is about managing relationships that are mission-critical. The CEO is the “Chief Relationship Officer”— the crucial and strategic link between the inside and the outside of the enterprise.
Social media has dramatically and forever changed how CEOs can manage the relationships that mean the difference between business success and failure.
So, what did we learn about the social media activity of 221 Cincinnati CEOs of public, private and non-profit companies? When we compared their “social” activity to that of the 2012 Fortune 500® and Inc. 500 CEOs, we learned a lot:
- Cincinnati CEOs are in between: When it comes to Facebook, Twitter, LinkedIn and Google+, Cincinnati CEOs are more engaged than CEOs of the world’s Fortune 500® companies. However, Cincinnati CEOs are less engaged than their counterparts in the world’s fastest-growing Inc. 500 companies.
- University CEOs rock social media: American society often looks to its universities to determine the leading edges of technology application. The Cincinnati area is well-served by its university CEOs. UC President Santa Ono has more Facebook “friends” and Twitter “followers” than each of the other 220 Cincinnati CEOs in our study. Of the Top 5 Cincinnati “Social CEOs” on Twitter, three are university CEOs (Ono – UC, David Hodge – Miami, Geoffrey Mearns – NKU).
- Less tenure means more CEO activity online: Cincinnati CEOs with less than 10 years of tenure in their roles are nearly twice as likely to leverage their companies’ websites (65% v. 43%), about 15% more likely to use LinkedIn (63% v. 55%) and 50% more likely to use Twitter (15% v. 10%).
- Size matters for CEOs and smaller means more: Cincinnati CEOs with less than 500 employees are 1.4 times more active in social media than larger company CEOs. Cincinnati CEOs of companies with revenues less than $100 million are twice as likely to post videos on their website (10% v. 5%), post a video on Youtube (22% v. 11%) and blog (14% v. 6%) than Cincinnati CEOs of companies with revenues more than $100 million.
- One in 10 CEOs do nothing online: 88% of Cincinnati CEOs either “engage” online (website listings, biographies or videos) or in social media (Facebook, LinkedIn, Twitter or Google+). That means 12% didn’t do ANY of those things. We find that to be remarkable (in a bad kind of way).
Click here to download the report. There’s plenty more interesting data. And let us know – why do you think it is important for CEOs to be engaged in social media? If you don’t agree, please weigh in as well.