Online Media Rooms ... Essential in this Digital Age Providing 24/7/365 access to news is not only a good PR practice, it is essential.  In this age of Internet-dependency, easily-navigable, interactive, online media rooms are the industry standard.  While your needs may never be this large or complex, just check out the functionality, content and organization of the "Media Rooms" for the Beijing Olympic Games, the Democratic National Convention and the Republican National Convention.
	Although traditional interactions, with the media, whether trade, print, broadcast or online, will always be a fundamental method of communication, your company can (and should) embrace the new Web 2.0 platform.
	(Beijing Olympics press conference)
	Here are some reasons why: 1. Covering stories is not a 9 to 5 job.  Sharing information about your company online makes it accessible to anyone at any time. 2. A media room provides direct communication to interested parties allowing your company to share its message.  Media prefer receiving information straight from the company. 3. Media rooms are cost effective, easy to maintain and instantaneous. 4. Storing information online enables you to monitor online traffic through Web site tracking programs. Studies have shown that the preferred method for media to receive information is via email with a link back to an online media room. Visit our Web site to view Vehr Communications' new media room.
	IPREX ... Vehr Communications selected as Cincinnati partner for global network                               Vehr Communications has been named as a partner in IPREX, a global corporation of approximately 60 leading independent public relations firms in major markets in North America, Asia Pacific, Europe, the Middle East and other parts of the world.  IPREX allows us to have global reach coupled with local expertise to meet clients' business needs. Vehr Communications launches new Web site Vehr Communications recently launched its redesigned Web site.  Please visit. Solidly Cincinnati:  This core strength of Vehr Communications is punctuated with the dramatic and beautiful panoramic photography of Tom Schiff.  Like Tom's photos, Vehr Communications offers its strategic counsel only after it takes a 360° - panoramic - view of your situation. Globally Connected:    We're proud to be the only agency in Cincinnati that is a member of IPREX.  We can now help our clients with strategic communications solutions in virtually any market in North America, Europe, China, Asia Pacific and the Middle East. Strategically Focused:  Managing corporate and brand reputations; developing, maintaining and strengthening relationships; delivering results that matter.  All of this starts with solid strategic thinking.  That's PR and that's what we do. Good Reads about Online Media Rooms Amazon: The New Rules of Marketing & PR by David Meerman Scott Public Relations Online: Lasting Concepts For Changing Media by Tom Kelleher News, Improved: How America's Newsrooms Are Learning to Change by Michelle McLeallan and Tim Porter PR News, PR Insights Connect (on the left) to a number of online media room resources, blogs and discussions.  These are some of the ones we particularly favor. As practitioners, we use communications to manage reputations, build relationships and deliver results.  The Internet is changing how we do it, but how we have always done it is just as important. Please visit our new Web site to learn more about Vehr Communications.  Contact us if we can be of further assistance.