Internal Communications
Why Engaging Your Employees Can Help Your Business
The end of the
year provides opportunities for us to look inward. It's a perfect time to think about how often
and why you need to communicate with your employees.
This economy,
while improving, is still proving ver y challenging to many businesses. If you're like every other business leader,
you're still worried.
Communicating
openly and honestly with your employees builds trust, reinforces a healthy
corporate culture and can keep you team focused on the business at hand.
Consider the
following as key components of a successful employee communications plan:
Staffers play a leading role
If your goal is
to have innovative and creative staff as enthused champions of your brand, then
you need them to be engaged. Having employees excited and on board is the
objective of a strong internal communications plan. If the troops believe in
your product or service and are informed on the company's direction, then they
take ownership of the key customer relationships that make it all work.
When
communicating with employees, speak plainly, drop the consultant-speak or the
corporate jargon. Being transparent throughout
your company is essential. Make it interactive when you can (discussion,
conversation, questions, and answers), don't just tell!
Reach EVERY employee
It's important
that EVERY member of your company feels he or she is contributing to the
success of your business. While reaching every member can be daunting, consider
the efforts of American Airlines. They launched an intranet site, print
informational newsletters, and stream informational videos in common
company-ground gathering areas.
Consider
integrating social media. Molson Coors launched
a site complete with company blog and story board and began using Yammer, an
internal Twitter-like platform where employees can discuss issues, create
interest groups, etc. Your employees are already using it on their own time, so
make it a part of your business.
Internal AND external teamwork
Tie your
internal communications plan to your business objectives... work together
toward common goals. In 2007, Kraft Foods launched
an extensive plan to engage employees and bring the company back into
profitable growth. Utilizing the internal social media component was a key
aspect to their eventual success, as was using employee feedback to revamp the
corporation's image.
Even in the
present financial environment, companies everywhere are executing strong
internal communications plans designed to augment employee engagement.
If your company
is in need of an internal communications plan, contact us at www.vehrcommunications.com or
(513) 381-8347. We'd love to help out.
Happy Holidays!
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Our Blog: Vr3  Please visit our blog regularly. It's called Vr3. The "r3" stands for reputation, relationships, and results. That's what we post about in Vr3. We appreciate your feedback.
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| Vehr Communications' Global Reach Grows with IPREX
 Vehr Communications is the Cincinnati-area partner of IPREX, a global corporation of more than 80 leading independent public relations firms in major markets in the Americas, Asia, Europe, and the Middle East.
Our partnership with IPREX allows us
to couple our local expertise with global reach for the benefit of our
clients and the clients of other IPREX members. Below are links to a few of IPREX's many partners:
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| New Face at Vehr Communications
Sydney McHugh has recently joined Vehr Communications as a subcontractor. Sydney will support select Vehr Communications clients while continuing with her public relations and media relations consulting practice.
Since 2003, following a 27-year career in Procter & Gamble's External Relations organizations, Sydney has provided media and message development coaching for senior executives, managers and physicians at organizations such as P&G, Sunny Delight Beverages Co., Cincinnati Children's Hospital Medical Center and Cincinnati Museum Center.
Sydney will bring her years of professional communications experience to Vehr Communications' clients and growing team of professional communicators.
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| PR News, PR Insights
This edition of March Forth provides links (on right) to some excellent blog discussions for building strategic communications plans.
As practitioners, we use communications to manage reputations, build relationships and deliver results. The Internet is changing how we do it, but how we have always done it is just as important.
We hope the connections we provide here, and the various additional news outlets and blogs we connect to on the Vehr Communications' website, help you to understand this rapidly changing industry as much as they help us.
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Archives
November 1, 2009
(Doing Good is Good for Business)
October 5, 2009
(Media Relations and Social Media: Are You Ready?)
September 1, 2009
(Integrated Marketing- Now More Than Ever)
August 3, 2009
(Crisis Communications: Why You Need a Plan)
July 6, 2009
(Internal Communications:
Engaging Employees Boosts Business)
June 1, 2009
(Social Media Strategies...Managing Business Relationships)
May 1, 2009
(Your Communications Program: More Marathon Than Sprint)
April 3, 2009
(Spring Cleaning ... Web Site Maintenance and Promotion)
March 5, 2009
(Taking an Integrated Approach to Marketing)
February 3, 2009
(Branding ... the Heart of a Strong Marketing Plan)
January 6, 2009
(New Year, New Media)
December 3, 2008
(Crisis Communications: Managing Reputations)
November 5, 2008
(World Is Flat: PR Is Local)
October 1, 2008
(Web 2.0: Companies Gain Competitive Edge with Social Networking Tools)
September 8, 2008
(Online Media Rooms ... Essential in this Digital Age)
August 1, 2008
(Working with the Media ... A Few Tips)
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