Vr3: Reputation, Relationships, Results

Vr3

Iraq + Youth + Social Media = Future Peace

By Nick Vehr | Published: May 14, 2012

Just imagine Iraqi youth participating in a reality TV show (called Salam Shabab) to become an “Ambassador of Peace.” Imagine further that the impact of the show is being magnified through Facebook and other social media tools.

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Learn from the past, or repeat it

By Vehr Communications | Published: May 10, 2012

Philosopher George Santayana famously remarked, “Those who cannot remember the past are condemned to repeat it.” While this well-known quote has been reproduced in many forms, its message has implications even in the world of PR.

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PR definition – PR measurement … Still seeking the holy grail

By Nick Vehr | Published: May 7, 2012

Our industry has recently settled on a definition for what we do. The “Public Relations Defined” campaign was led by the Public Relations Society of America (PRSA). Of course, few people outside the industry really understand what we do.

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Crisis management: Your reputation is on the line

By Vehr Communications | Published: May 4, 2012

It’s simply a matter of fact that every company will come under fire sooner or later. Being prepared for a crisis can make all the difference in how you come out of the situation. In fact, it may just make or break your reputation.

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Cincinnati brands under fire

By Dan Guttridge | Published: May 1, 2012

The Cincinnati Reds became baseball’s first professional team in 1869. Christian Moerlein, one of Cincinnati’s most recognizable brewing companies, dates back to 1853. Recent marketing moves by both brands have stirred emotions among avid Cincinnati sports fans. Is the backlash justified?

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Don’t go breakin’ your code

By Darcy Little | Published: April 26, 2012

Everyone has a code. But not everyone has the same one. Especially when it comes to ethics. Are you following your code against all odds?

Also posted in Community Relations, Corporate Communications, Marketing Communications, Media Relations, Public Affairs, Social Media | 1 Comment

The pros & cons of balanced news

By Paul Bernish | Published: April 23, 2012

Amid the calls for more balance in news coverage, journalism today needs a new reporting model. Reporters who cover the news ought to have the option to state their own viewpoints – albeit clearly delineated – as part of their coverage. Wouldn’t it be helpful for news consumers to know what reporters actually think about the issues they are covering?

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Wikipedia and PR – The beat goes on

By Nick Vehr | Published: April 18, 2012

At a conference this past week of IPREX, Jay Walsh, Head of Communications for the Wikimedia Foundation (this is Wikipedia), shared insights on February’s SOPA/PIPA blackout. Fascinating discussion.

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You’re so Over-The-Top (Purina). #Adstinks

By Kelsey Clark | Published: April 13, 2012

Most Cincinnatians by now have probably heard of the Purina-owned Tidy Cats ad campaign, but not for the kitty-litter-flying-off-the-shelves type of reason, which I’m sure Purina was striving for. The premise of the campaign is this: people are instructed to “share what stinks in your life” in an online public forum. I’m sure I …

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Vehr team expands

By Vehr Communications | Published: April 6, 2012

Vehr Communications is excited to announce new changes and additions to its professional talent.

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