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- Is Your Company Sharing the Love? (March Forth Newsletter - February 2012): http://t.co/Fk1SjVqS 2012/02/03
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Insights
Taking a 360 Degree View of Collaboration Marketing
Thomas Friedman is right, and the world today is flat and all PR is local, then engaging in collaboration marketing amongst fellow local businesses is the key to success.
“Social Media” Releases … A Tool For Everyone
The social media release. The term is thrown around frequently, but few people understand what it means, or how to use it. For those left scratching their heads, here is an easy-to-understand guide to this new tool that everyone can use.
Web 2.0: Companies Gain Competitive Edge with Social Networking Tools
In a world that is becoming increasingly digitized, maintaining corporate reputations through press releases, advertising and important relationships through lunches and phone calls may no longer be enough. Social media has opened up an entirely new way for people to communicate.
Public Involvement … Design & Management
“Coming together is a beginning. Keeping together is a process. Working together is success.” Henry Ford said it. I’m sure he’d been knocked around a bit before he learned it. Along the way, he changed the world. Today he might add, “And don’t fool yourself, kid, none of this is easy. It takes hard work. It takes leadership. It takes communication.”
Place Branding … A Winning Strategy
Competition is fierce. Buyers have choices. They choose “brands” that promise them something and deliver on the promise.
Online Media Rooms … Benefits and Uses
In a Web 2.0 world, where digital communication is the standard, immediate access to information about your company is not only a good business practice, it is essential.
Working with the Media … A Few Tips
The media landscape has changed as digital supplements print and the continued shrinking market results in even fewer reporters in the field. Forging relationships with the media is more important than ever.
Doing Good is Good for Business
Cause marketing – increasingly referred to as “purpose” marketing – has been growing in popularity ever since businesses determined that doing good can be good for business.
Public Relations … Measurement and Assessment