 |
Doing Good is Good for Business
As we head into the holiday
season, this is a great time to reflect on your organization's purpose and its
commitment to your community. Are you giving back? 
Aligning
your business in goodwill for the benefit of a cause or charitable organization
can be a good business practice. It can
motivate and engage your employees and help your community. It can also differentiate you from your
competition as a great place to work.
Successful
cause marketing or corporate social responsibility (CSR) programs do not happen
overnight. It takes time to properly align your corporate values with the community
and to implement programs that make a tangible difference.
Keep the
following in mind:
Educate and Engage
Understand
your customers and their needs. Know your community. Where can you do good?
Your cause marketing initiative must also blend with your corporate culture,
values, and brand attributes. Find ways to not only give
back to your community and excite your employees, but also to grow your
business.
Enlist
the community to be productive participants. Your customers will feel good
about purchasing your product or service with the knowledge that they are
contributing to a greater purpose.
Be Transparent
In order
to build the strong relationships necessary for cause marketing campaigns,
people need to feel that you are sincere in your commitment. Put people first,  whether it is your
employees or the people involved in the cause you are supporting.
If the
cause you select is aligned with your purpose and values, and if you publicize
your involvement appropriately and with respect for all involved, positive
value will be earned with your key stakeholders - those who make your business
successful.
Keep at It
Once
you've designed a program, stick with it. Short term campaigns can look like
publicity stunts to the public and, even worse, to your employees, customers
and others close to your business. Seek program longevity to build a strong foundation of positive relationships.
Promoting
a cause or demonstrating corporate social responsibility not only makes a
difference in the community but can also support your company's business objectives.
Successful cause marketing campaigns employ strategic communications, are
sustainable and implemented with consistency over time.
At Vehr Communications, we can help you develop your cause
marketing initiative. Please don't hesitate to contact us. Check out our Web site to learn more about us.
|
|
Our Blog: Vr3
Please read and respond to our most recent blog post, entitled "We Just Grew Up a Little...I Think." We look forward to reading your comments.
 Please visit our blog regularly. It's called Vr3. The "r3" stands for reputation, relationships, and results. That's what we post about in Vr3. We appreciate your feedback.
|
| Vehr Communications' Global Reach Grows with IPREX
 Vehr Communications is the Cincinnati-area partner of IPREX, a global corporation of more than 80 leading independent public relations firms in major markets in the Americas, Asia, Europe, and the Middle East.
Vehr Communications' global reach has been expanded with the formal addition of the following firms to the IPREX partnership:
Our partnership with IPREX allows us to couple our local expertise with global reach for the benefit of our clients and the clients of other IPREX members.
|
| PR News, PR Insights
This edition of March Forth provides links (on right) to some excellent blog discussions for building strategic communications plans.
As practitioners, we use communications to manage reputations, build relationships and deliver results. The Internet is changing how we do it, but how we have always done it is just as important.
We hope the connections we provide here, and the various additional news outlets and blogs we connect to on the Vehr Communications' website, help you to understand this rapidly changing industry as much as they help us.
| |
|
|
|
|
|
Suggestions?
Are there PR-related topics you are interested in learning more about? Click here to share your thoughts.
|
Archives
October 5, 2009
(Media Relations and Social Media: Are You Ready?)
September 1, 2009
(Integrated Marketing- Now More Than Ever)
August 3, 2009
(Crisis Communications: Why You Need a Plan)
July 6, 2009
(Internal Communications:
Engaging Employees Boosts Business)
June 1, 2009
(Social Media Strategies...Managing Business Relationships)
May 1, 2009
(Your Communications Program: More Marathon Than Sprint)
April 3, 2009
(Spring Cleaning ... Web Site Maintenance and Promotion)
March 5, 2009
(Taking an Integrated Approach to Marketing)
February 3, 2009
(Branding ... the Heart of a Strong Marketing Plan)
January 6, 2009
(New Year, New Media)
December 3, 2008
(Crisis Communications: Managing Reputations)
November 5, 2008
(World Is Flat: PR Is Local)
October 1, 2008
(Web 2.0: Companies Gain Competitive Edge with Social Networking Tools)
September 8, 2008
(Online Media Rooms ... Essential in this Digital Age)
August 1, 2008
(Working with the Media ... A Few Tips)
|
|
