Vehr Communications

Is Your Company Sharing the Love?

Why Corporate Social Responsibility is a Must

 

With Valentine's Day right around the corner, what better time than now to reassess just how well your company is "sharing the love"?

 

Corporate reputations have taken a hit in our economy's downturn. Accordingly, businesses need to work to re-establish themselves as good corporate citizens. 

 

Initiating corporate social responsibility measures doesn't have to be a daunting task. In fact, real, authentic corporate social responsibility efforts can augment the good your organization already does in the community.

 

Solutions to social problems, stronger economies and sustainable environments are just a few potential outcomes of engaging in corporate social responsibility. When it's done right, your organization can feel the love, also.

 

Take a look at the following examples and see how these companies are sending good vibes through their communities:

 

Molson Coors: It may be known for great beer, but this company works hard to ensure their "products are consumed the right way." Molson engages in many responsible drinking education initiatives. Molson helped create www.taxiguy.com, an aggregate taxi service site. Since its creation, the site has facilitated almost 3,000,000 safe rides home. "Twitterville" author Shel Israel writes that Molson launched a campaign to replace public funding (complete with its own $20,000 donation) in 2008 after the Toronto Transit Authority cancelled its New Year's Eve free-ride transportation due to budget cuts. 

 

Tyson Foods: Tyson Foods initiated the KNOW Hunger campaign in early 2011. The project strives to raise awareness about hunger in local communities as well as raise involvement in relief efforts. The campaign launch included Tyson's commitment to donate one million pounds of high quality protein to 37 foodbanks across the United States.

 

Haagen-Dazs: This company's initiative is dedicated to stopping the disappearance of honeybees, which are responsible for pollinating one-third of all the foods we eat (including those delicious Haagan-Dazs ice creams, sorbets, frozen yogurt and bars!). www.helpthehoneybees.com aims to raise awareness and donate money to honey bee research. "Vanilla Honey Bee," a Haagen-Dazs ice cream flavor, is a tribute to these essential creatures.

 

At Vehr Communications, we know it can be a little intimidating to get your corporate social responsibility efforts off the ground. With time, effort and communication you can build an effective campaign to not only help grow your market share and strengthen important relationships, but also to show there is a heart behind your business. Visit our website or contact us. 

 

Nick Vehr featured in Cincy Magazine's Power 100 List

Nick Vehr was recently featured in Cincy Magazine as one of the tristate's most influential leaders. Check it out!  

Good Reads on Corporate Social Responsibility 

 

1. Twitterville: How Businesses Survive in New Global

 Neighborhoods by Shel Israel

 

2. Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value by C.B. Bhattacharya, Sanker Sen and Daniel Korschun

 

3. Corporate Social Responsibility in the 21st Century: Debates, Models and Practices Across Government, Law and Business by Bryan Horrigan 

 

Our Blog: Vr3

 

PVr3lease visit our blog regularly. It's called Vr3. The "r3" stands for reputation, relationships, and results. That's what we post about in Vr3. We appreciate your feedback.

 

Vehr Communications' Global Reach Grows with IPREX      

IPREX


Vehr Communications
is the Cincinnati-area partner of IPREX, a global corporation of more than 80 leading independent public relations firms in major markets in the Americas, Asia, Europe and the Middle East.

 

Our partnership with IPREX allows us to couple our local expertise with global reach for the benefit of our clients and the clients of other IPREX members.  Get connected with IPREX on Twitter and Facebook:  IPREX on Twitter   IPREX on Facebook

 

 

PR News, PR Insights   


This edition of March Forth provides links (on right) to some excellent blog discussions for building strategic communications plans.


As practitioners, we use communications to manage reputations, build relationships and deliver results.  The Internet is changing how we do it, but how we have always done it is just as important.    
We hope the connections we provide here, and the various additional news outlets and blogs we connect to on the Vehr Communications' website, help you to understand this rapidly changing industry as much as they help us.


 

February 3, 2012
In This Issue
Is Your Company Sharing the Love? Why Corporate Social Responsibility is a Must
Nick Vehr featured in Cincy Magazine's Power 100 List
Good Reads on Corporate Social Responsibility
Our Blog: Vr3
Vehr Communications on Twitter 
Thanks for reading March Forth, a publication of Vehr Communications. 
We encourage you to
forward this newsletter to a friend.  We also encourage you to visit our website  and learn more about what we do, who we are, our work, and connect to Vr3 (our blog), other PR blogs and news links.


Sincerely,

Interesting Blogs

The Bad Pitch Blog
 
Neville Hobson
 
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