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Is Your Company Sharing the Love?
Why Corporate Social Responsibility is a Must
With Valentine's Day right around the corner, what better time than now to reassess just how well your company is "sharing the love"?
Corporate reputations have taken a hit in our economy's downturn. Accordingly, businesses need to work to re-establish themselves as good corporate citizens. 
Initiating corporate social responsibility measures doesn't have to be a daunting task. In fact, real, authentic corporate social responsibility efforts can augment the good your organization already does in the community.
Solutions to social problems, stronger economies and sustainable environments are just a few potential outcomes of engaging in corporate social responsibility. When it's done right, your organization can feel the love, also.
Take a look at the following examples and see how these companies are sending good vibes through their communities:
Molson Coors: It may be known for great beer, but this company works hard to ensure their "products are consumed the right way." Molson engages in many responsible drinking education initiatives. Molson helped create www.taxiguy.com, an aggregate taxi service site. Since its creation, the site has facilitated almost 3,000,000 safe rides home. "Twitterville" author Shel Israel writes that Molson launched a campaign to replace public funding (complete with its own $20,000 donation) in 2008 after the Toronto Transit Authority cancelled its New Year's Eve free-ride transportation due to budget cuts.
 Tyson Foods: Tyson Foods initiated the KNOW Hunger campaign in early 2011. The project strives to raise awareness about hunger in local communities as well as raise involvement in relief efforts. The campaign launch included Tyson's commitment to donate one million pounds of high quality protein to 37 foodbanks across the United States.
Haagen-Dazs: This company's initiative is dedicated to stopping the disappearance of honeybees, which are responsible for pollinating one-third of all the foods we eat (including those delicious Haagan-Dazs ice creams, sorbets, frozen yogurt and bars!). www.helpthehoneybees.com aims to raise awareness and donate money to honey bee research. "Vanilla Honey Bee," a Haagen-Dazs ice cream flavor, is a tribute to these essential creatures.
At Vehr Communications, we know it can be a little intimidating to get your corporate social responsibility efforts off the ground. With time, effort and communication you can build an effective campaign to not only help grow your market share and strengthen important relationships, but also to show there is a heart behind your business. Visit our website or contact us.
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