Apparently, Kilgore wrote a 5-page memo in 1958 for the owners of the New York Herald Tribune suggesting that the Tribune was, “too much a newspaper that might be published in Philadelphia, Washington or Chicago.”
Kilgore suggested 51 years ago what many are suggesting now … the “compact model newspaper.”
He wrote, “Readers value their time, so the newspaper should have just one section, with larger editions on Sunday when people had more time to read.”
Many of us have speculated that “city” newspapers (as opposed to those with national circulation) may be headed in just this direction … smaller during the week (if at all) and larger with more analytical content on weekends, especially Sunday.
There’s plenty more in the column. Definitely worth reading. Regardless, I thought it was interesting for those of us bearing active witness to a business in transition.
Those interested in this topic might like the blog, Newmediacy. It is authored by a friend in Cincinnati who is a former journalist and now a communicaitons professional. He offers thoughtful posts from his unique vantage point.
Post by Nick Vehr – 4.13.09