Vr3: Reputation, Relationships, Results

Seeing is believing: 2013 Social Media Usage Survey

SMUS - FB and YAHOO fish

In April 2012, Facebook bought Instagram for $1 billion and Yahoo! bought the visual blogging site Tumblr for $1.1 billion.

SMUS - FB and YAHOO fishIn January of this year, Twitter launched the 6-second video platform Vine which was quickly countered in June by Facebook’s 15-second Instagram video option.

Clearly, seeing is believing (pun intended) when all these video and photo-based channels are being gobbled up and launched.

Of course, we know this as well because of the work we do with many of our clients, because we are sophisticated users of social media, and because Cincinnati-area business people told us so.

We issued last week the Vehr Communications’ 2013 Social Media Usage Survey. Click here to read it yourself and download a copy.

SMUS - data visualizationAs you can see, among area business people, personal use of Instagram is up in 2013 over 2012 – to 33% from 18%.

Thirty-nine percent of us access Instagram from our smartphone in 2013 compared to 24% in 2012.

We use Pinterest from our smartphones 11% more this year than last – from 15% to 26%.

And, using our smartphones to record photos and/or videos has increased from 50% in 2011 to 69% in 2013.

Our 2013 “Rookie of the Year” is Vine (Twitter’s video platform) for recording 14% usage in its first year. As we reviewed this year’s results and picked Vine, we concluded that prior “Rookies of the Year” would have been Pinterest (2011) and Instagram (2012).

Videos and images are powerful at telling stories. From the beautiful and moving Dove Real Beauty video and the thought-provoking Guinness :60-second commercial, they all tell great stories and reinforce the importance of seeing to make telling memorable.

Of course, Vehr Communications is considering right now how to better tell its story through the many channels we use. We are doing the same with many of our clients.

SM Survey Report CTAWe love data. It helps make smarter recommendations for our clients and helps our clients make smarter decisions for their business or organization, whether B2B or B2C, for profit or nonprofit.

We hope you’ll download our report and spend some time with the data. Let us know what you think. Did it make you smarter? Did it raise more questions? Let us know.


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