Social media ethical dilemmas

Ghost-tweeting.  Ghost-blogging.  What’s a social media player to do?

One of my favorite bloggers for professional communicators (PR-Squared) has just offered his 2nd installment of 7 exploring social media dilemmas for PR firms and their clients.

It is a very thoughtful, revealing and honest online discussion and I encourage you to follow it directly.  Here’s the link: PR-Squared.

Just consider:

• If your client’s CEO is a full-on Twitter participant, and assuming tweet-frequency is a critical element of Twitter success, is it OK for someone else to tweet for the boss when he’s busy?
• Is it necessary for “ghost-tweeters” to identify themselves as such in the spirit of transparency and honesty?
• If a PR professional can ghost-write articles for the client’s monthly newsletter, is it OK for that same PR pro to ghost-blog?
• Do ghost-bloggers need to identify themselves as such in the spirit of transparency and honesty?

These are great questions and real life  case studies (names have been changed to protect the innocent) are being shared openly by Todd Defren on his blog.  Special thanks to he and his team for these posts!

Please connect and follow these directly.  I find them to be very helpful and incredibly interesting.

Post by Nick Vehr – 1.28.10