Spring is here: opening day and does your brand matter?

Well, the annual Cincinnati holiday was yesterday.  Opening Day.  A new beginning.  A rejuvenation.  A rebirth.  All those things and more in Cincinnati.

Of course, in additon to balls and strikes and runs scored (too many by St. Louis for the Reds and its fans), it is also a time to reflect and prepare for what’s ahead … to “reboot” your life and take a look at where you are and where you are going.

Businesses should do the same thing.  Step back and take a look at your company, at your brand, and ask the question, “Does it matter?”

What is your purpose as a company?  Beyond the obvious (being profitable … no margin no mission … we all know that), are you making a difference?

This is the latest focus for most marketers and many, many entrepreneurs.  From former P&G global brand guru Jim Stengel to Trendwatching.com’s recent article about “Brand Butlers: Why Serving is the New Selling,” it’s obvious that what a business does beyond sales matters.

Spring is a great time to ask yourself the same set of questions.  Do I matter?  Does my business matter?  Should we do more?  Can we do more?

Of course, if you’re from Cincinnati, and it is the morning after Opening Day in 2010, you’re hoping the Reds can do a little more today than they did yesterday.

Post by Nick Vehr – 4.6.10