How We Think

Fast Park Summer of Fun

Our objective: Engage family travelers and build affinity for the Fast Park brand.

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FP Logo-Med-PNGFast Park, a leading off-site airport parking company in 13 markets across the country, knows its customers leave one of their most valuable assets with them during a trip – their car. But Fast Park doesn’t just focus on the vehicle; it focuses on the traveler by providing a relaxing and carefree start and end to their trip.

FastPark Kids_croppedWhen the summer travel season approached, Vehr Communications helped Fast Park provide a “Summer of Fun” for busy traveling families. Original content was developed for thefastpark.com with tips and tricks to keep parents sane while traveling. A blogger and media relations campaign was implemented to reach “influentials” in key Fast Park markets. And free backpacks were filled with activities and a snack to keep little ones occupied in the terminal and on the plane.

The result? Thousands of surprised and happy customers at Fast Park facilities, 10,000+ visitors to content on the Fast Park website and blogger coverage and endorsements in all 13 Fast Park markets.