How We Think

100th Anniversary: Formica Group

The strategy: Speak globally with one, clear voice.

client_formica

client_formicaThe original inventor of laminate, the Formica® brand celebrated 100 years in 2013. Vehr Communications was on point to lead the communications strategy and was challenged to celebrate the history, global expansion and design impact of the brand on an international scale while conveying one clear, unified voice.

After centrally developing strategy, messaging and implementation guidelines, we relied on communications partners in Europe, Asia, Australia and New Zealand to tailor the market-specific approach and local execution. The #Formica100 milestone and Anniversary Collection of laminates were celebrated in media outlets around the globe, including Consumer Reports, The New York Times, Fox News, The Guardian, Bloomberg Business Week, Better Homes & Gardens, and National Public Radio.

What We Do_FW(15)_Formica Group (Global Comm.)