How We Think

Henny Penny

What we did: Strategic counsel and implementation support for a historic announcement.

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For more than 50 years, HennyHenny Penny logo Penny has been a leader in designing and manufacturing premium foodservice cooking, holding and display equipment for thousands of restaurants, supermarkets and institutions around the world. Its products help its customers improve food quality and increase profitability in some of the industry’s most demanding, high-volume kitchens.

When Henny Penny made the decision to become an employee-owned company, Vehr Communications provided strategic communications counsel for this historic announcement. This included internal (employees, distributors, suppliers, etc.) and external (media, communities, etc.) communications as well as the planning and execution of a 600-employee event to announce the decision and its impact on employees.

 

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